A bio about the man behind the famous opening words at Nintendo's E3 press conference. UPDATE: Now with dial-up friendly MEDIA.
May 13, 2004 | 10:00 PM PSTby: Matt Saunderson
"My name is Reggie, I'm about kickin' ass, I'm about takin' names, and we're about makin' games."
Nintendo's Executive Vice President of Sales and Marketing, Reginald Fils-Aime, has been a hot topic among Nintendo fans this week following his presence at Nintendo's press conference and the now semi-famous opening line above. So hot a topic is Fils-Amie that the upcoming Revolution from Nintendo has been nicknamed the Reggie-lution, with even IGN Cube having a news story about Fils-Aime. You can read Nintendo's bio for Fils-Aime below.
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington
Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube™, Game Boy® Advance and Nintendo DS, as well as software and peripherals.
Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.
A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.
As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.
During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.
Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
Reggie Fils-Aime Photograph (0.1 MB, JPEG)
UPDATE: If you haven't seen Reggie speak those semi-famous words yet, now you can. We have his opening words in video and in MP3. (Both are downloadable with dial-up in just a few minutes.)
Reggie Fils-Aime's Opening Words [MP3] (7 seconds, 0.12 MB, MP3)
Reggie Fils-Aime's Opening Words [VIDEO] (9 seconds, 0.28 MB, Windows Media)
Nintendo's Executive Vice President of Sales and Marketing, Reginald Fils-Aime, has been a hot topic among Nintendo fans this week following his presence at Nintendo's press conference and the now semi-famous opening line above. So hot a topic is Fils-Amie that the upcoming Revolution from Nintendo has been nicknamed the Reggie-lution, with even IGN Cube having a news story about Fils-Aime. You can read Nintendo's bio for Fils-Aime below.
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington
Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube™, Game Boy® Advance and Nintendo DS, as well as software and peripherals.
Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.
A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.
As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.
During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.
Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
Reggie Fils-Aime Photograph (0.1 MB, JPEG)
UPDATE: If you haven't seen Reggie speak those semi-famous words yet, now you can. We have his opening words in video and in MP3. (Both are downloadable with dial-up in just a few minutes.)
Reggie Fils-Aime's Opening Words [MP3] (7 seconds, 0.12 MB, MP3)
Reggie Fils-Aime's Opening Words [VIDEO] (9 seconds, 0.28 MB, Windows Media)
source: Nintendo of America
